A mobile friendly website offers several advantages. First, the content will be crawled by mobile mobile web bots (like Googlebot-Mobile) so your site gets more exposure and second, your site will load much faster on mobile devices.
Here are some important points made by Ankit Gupta on how Google treats the mobile and desktop web.
* Google classifies a websites as mobile enabled based on certain signals like page layout, markups used, etc.
* When a user limits search to “Mobile” websites only, the websites that have been classified as Mobile websites by Google will show up in the results.
* When a user searches for “Everything”, Google blends mobile websites with regular desktop websites but mobile websites get a boost if certain quality metrics hold.
How to build mobile friendly websites
Related posts: